Best practices

Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative to pay for...

The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice...

Companies like Zuberance do a great job in integrating NPS

Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return policy serves a...

I love Skittles. The brand, that is. I think their candies are disgusting. I don’t even like their ads so much....

Some cases don’t have the highest impact or return in cash, but are still very interesting from multiple perspectives. Welzijnszorg’s Rijke...

A brand definition for a dog food brand. It defines a purpose for the brand, a tone-of-voice, a visual style and...

Some 3 years ago, I had a salad together with a friend of mine in a random restaurant in Amsterdam. We...

Tonight, I will be staying at the Hotel Saint Sauveur with my girlfriend, her sister and family to celebrate a weekend...