nudge

Two weeks ago, Akzo Nobel launched a movie as a tribute to their parting CEO Hans Wijers. A recipe for disaster,...

I wrote about the Hivos piece-of-tape-to-save-energy-experiment earlier. The experiment is part of a broader effort by Hivos to enrich society with...

Recently, I stumbled upon a recent feature of document sharing platform Scribd: pay in content. As an alternative to pay for...

The concept of nudge is the ultimate ‘acts not ads‘. Not telling what people should do, but using behavioral economics, choice...

Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return policy serves a...

Earlier, I wrote about how 2% of your customers who steal, cheat and misbehave force you to decide how you treat...

Early this year, I got a check with ‘thank you’ written on it. A clear act to nudge me into tipping...

It all started with a tweet I wrote yesterday, “Sorry, I don’t believe in gamification per se. Gamification is just one...