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Wat doen marketeers?

By 18/04/2006 No Comments

Seth Godin‘s visie op wat marketeers zouden moeten doen:

  1. Do the work necessary to be sure that your perception of the world is similar to the world as it is.
  2. Create the stories (and the experiences to back them up) that change the world as it is.

Eitje, lijkt me.

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