- Satisfaction
- Free publicity

So when Dutch telecom provider Hi launched a challenge, aimed at younger audiences, to share more stuff online (more crap) to make best use of their mobile data plans, they also decided to spice up their terms and conditions. They had online artist Kakhiel, who was the face of the campaign and who challenged people to share #morecrap, rewrite their terms and conditions, turning their terms and conditions into something that is truly worth sharing.