My dear friend Jort Possel at Accenture invited me to do a presentation on social technologies and how they are changing business this friday. That’s a lot of bullshitbingo for me, so that’s why I added the subtitle “Haha. What a joke for a title. Let’s just say: back to basics, how to build upon the things you’re already doing“.
Let’s not make things more complicated than they already are. I boiled it down to four basics: