2011

Rik Riezebos is one of my personal heroes. As a students, his books on brand management and positioning shaped my first...

I was invited at one of my favorite no-nonsense local digital agencies, the guys and gals of AGX in Gent to...

More products. More services. More sites. And it’s ever more difficult for consumers to tell them apart. Hence, the rise of...

Companies like Zuberance do a great job in integrating NPS

Some laugh at gamers who buy virtual swords, houses and other swag. And maybe they’re right. How foolish to spend money...

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means...

A follow up on yesterday’s article on the sharing bias, while some were confused by the concept of frictionless sharing. It...

We are what we share. And we tinker with that. A bit. Andrew Phelps reminded me again of that when he...

Consumers are lazy. And that’s pretty much the business case behind Zappos’ 365 day return policy. The return policy serves a...