2012

Ok, I’ll confess. I get a lot of inspiration from the dark side of company culture and customer experiences. In this...

Making a difference to a customer isn’t about big things. It sometime is just a really really small extra step to...

So, social media has been around since 2003. But let’s be honest, not too much has changed in the last couple...

The coolest stuff in social happens when old meets new. When a traditional company like Amex integrations social in their loyalty...

Two years ago, when we were running Schiphol airport to surprise consumers during KLM’s KLM Surprise campaign, one twitter user responded...

Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng....

Everyone’s full of activating their current customer base. Most companies fail. A lot of crestivity, however, is in the smaller startups....

I wrote about out-of-office replies before. Out-of-office replies are usually dissatisfiers: the person you try to reach is unavailable and writes...

I love storytellers. Whether it is my grandfather, skilled presenters like Tom Palmaerts or Steven van Belleghem, brands or TV/radio shows....