Polle de Maagt
Thinking
collected since 2008

Notes on acts, not ads.

Rituals to run with yourself or a team, principles to steer by, organisations that act instead of advertise, and a few reflections. Take what is useful.

Start here

Three I come back to most.

each one tried for real
Rituals Remote Quarterly Review. A few days away, somewhere quiet, to work on your own goals instead of everyone else's. Read →
Best practices The Jane's 'Did you know' list. A paper list, and a waiter who still remembered my table four and a half years later. Read →
Principles If you can't fix it with ice cream. What repairs trust is rarely what the gesture costs. Read →
“It isn't about what the gesture costs.
It's about what it says.”

From If you can't fix it with ice cream.

Everything

The whole shelf.

Models & frameworks

 2

Ways to hold a whole problem on one page.

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Polle de Maagt

Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. Request access →